Digital Strategy and Online Marketing

Wow! It would freakin idea. Real and unreal will h...

2010-04-23T21:19:08.506+10:00

Wow! It would freakin idea. Real and unreal will have little place.

Good to know. Thank you for sharing this informati...

2010-04-01T18:15:23.116+11:00

Good to know. Thank you for sharing this informative technology news

THANX

2010-01-19T05:00:37.911+11:00

THANX

Looks like Apple will be pipped to the post: http:...

2010-01-06T14:10:14.801+11:00

Looks like Apple will be pipped to the post: http://bits.blogs.nytimes.com/2010/01/05/ahead-of-apple-microsoft-and-hp-to-reveal-slate-pc/

Very nice.......I'm sure it will help many people....

2010-01-04T17:47:54.675+11:00

Very nice.......I'm sure it will help many people.....

online marketing

This is true and highlights the age old problem of...

2009-11-30T16:44:33.842+11:00

This is true and highlights the age old problem of tracking stats based on trends. I used to always be amazed that the whole Television industry was based on approximate numbers... there's no way of know exact and accurate figures of viewers with Television. Who is to say someone is watching the video or Television show and not speaking on the phone or making dinner? And yes the amount of people who don't watch for the whole duration should be included, good point! I don't see this as the end of Television just a restructure. People want to watch what they want when they want. Also on the topic of duration of video watched online I was stunned to find out that the average duration was 10.8 hours! That is a lot!

Online video is a growth area, there is no questio...

2009-11-28T09:21:10.209+11:00

Online video is a growth area, there is no question.

However those stats do not take into account most of those "views" actually terminate before the entire clip has been shown.

Contrast to this, the average number of hours people spend watching TV is also on the increase.

Stats from iPlayer in the UK show similarly high view figures, however when you divide this down by the potential audience, take into consideration the number of aborted views these figures pale against traditional TV audience / hours of viewing,

This year alone in the UK 65 programmes have delivered audience figures of over 10 million, one in particular delivering 19.2 million [source media guardian international TV festival]

Video via PC is going to grow no doubt, peoples habits and methods will change - but signal the end of TV...... not just yet.

Anonymous, thanks for your comment. We have been i...

2009-09-09T14:40:47.518+10:00

Anonymous, thanks for your comment. We have been inundated with work and have been unable to build up our digital strategy blog as much as we would like to. However, the potential for this blog to hold the key to digital strategy information is undoubtedly there and we hope to satisfy this need in the near future. Hope this helps.

Sadly there is very little actual strategy on this...

2009-06-30T17:48:59.159+10:00

Sadly there is very little actual strategy on this blog. Ironically it's how I found the blog.

Hey Guys, Loving the blog, nice work! I'm pretty...

2009-06-30T00:23:53.549+10:00

Hey Guys,
Loving the blog, nice work!

I'm pretty sure microsoft will have to change it. @MSofficeUS has been hammered with twitter bashing!

AIMIA are also hosting an event on the matter tomo...

2009-02-16T15:56:00.000+11:00

AIMIA are also hosting an event on the matter tomorrow morning.

Details here: http://www.aimia.com.au/i-cms?page=5555

Nice post : I will submit the question as an exerc...

2008-11-21T23:19:00.000+11:00

Nice post : I will submit the question as an exercise to my business school students !
Stephane Dangel
http://blog.ifrance.com/storytelling

Agree, but isn't expertise relative?You're right, ...

2008-11-21T19:33:00.000+11:00

Agree, but isn't expertise relative?

You're right, false expertise is not accurate of course, but those who invest time & test, test, test have more knowlegde/expertise than overall and can advise on these new oppertunities.

Peter,Here, here ... user driven content is what f...

2008-11-19T12:05:00.000+11:00

Peter,

Here, here ... user driven content is what fb is all about and definitely wouldn't utilise this communication portal if there to be a fee. Most of the apps are pesky in any case saving Scrabulous which was removed :(

Cheers, Rosalind

Hi Peter,To be honest I actually welcome the devel...

2008-11-19T11:54:00.000+11:00

Hi Peter,

To be honest I actually welcome the developer process changes. What it means is that a human being will actually test every app, and in fact ensure that it is not viral and it will avoid all the nasty apps of the past. I suggest that the cost of the process covers the human time involved in checking as well.

Having said that I personally don't believe that FaceBook is capable of truly delivering a great brand experience and its advertising will forever be limited to targeted smaller advertisers related to content relevant to the facebook environment.

They are resisting OpenID and this will also see them suffer in the long term. They might have an audience of reasonable size, but the audience they have is not interested in traditional advertising. They do not have a business model. Even myspace and Bebo have a model based on content, but given the content in facebook is yours and mine how can they monetise it.

It is a really interesting discussion.

Hi StephenI completely agree with you. There are t...

2008-11-14T17:04:00.000+11:00

Hi Stephen

I completely agree with you. There are the few that have the experience, and the people you have mentioned are an excellent representation.

The problem that we now face is also the opportunity - the level playing field that the web offers. So many times I come across new clients that have been experimented on by social media marketers, and they end up investing for nothing, and are then burnt.

I am not saying there is a need for certification, that would be impractical, however it does cause confusion in the marketplace.

My hope is that quality will win in the end.

Peter, you're right. There are a lot of questionab...

2008-11-14T16:17:00.000+11:00

Peter, you're right. There are a lot of questionable "experts" emerging. But there are also a bunch of us who have been doing this sort of thing for a while.

Experience in web applications and development, marketing, communications strategy, community building, business communications, change management, business analysis and similar disciplines have all led to people like me, Laurel Papworth, Lee Hopkins, Trevor Cook, Michael Specht and others who all demonstrably know what we're talking about focussing a significant part of our work on social media and social networking strategy and implementation.

Your post has a feel of "trust nobody", and I don't think that's quite right. Clients and agencies should both be looking to engage with people who understand new and established ways of communication - inside organisations and across the wall. There are a lot of social media campaigns that look ill-conceived because the client or the agency hasn't talked to someone who understands the medium and its attendant challenges. I'd suggest more agency people need to be prepared to turn to people who are specialists and bring them in from time to time.

And yes. Track record is key. Some of us have one.

Brilliant -- I didn't like the 'I think' business ...

2008-10-17T09:39:00.000+11:00

Brilliant -- I didn't like the 'I think' business though.

Twitter is what it is. I like its simplicity. If I...

2008-10-02T11:50:00.000+10:00

Twitter is what it is. I like its simplicity. If I wanted to set levels of trust I would post on Livejournal or something similar. It's hard to make something stream of consciousness if I have to remember to set who I want to see the message before I publish it.

PeterSad that you won't Twitter for a while, but I...

2008-09-30T15:55:00.000+10:00

Peter

Sad that you won't Twitter for a while, but I understand where you're coming from and agree.

Hopefully some tech-savvy person will develop an app (?) that can achieve a Twitter-Tier system. I think the comfort of knowing who's getting to see which Tweets would probably encourage richer and more valuable Tweeting.

This is so true, you are spot on Peter

2008-09-01T15:28:00.000+10:00

This is so true, you are spot on Peter

"Name the top 100 brands in Australia - none of th...

2008-08-15T21:26:00.000+10:00

"Name the top 100 brands in Australia - none of them needed SEO."

I don't think so.

Hi AlpemWidgets are becoming extremely popular and...

2008-06-03T10:11:00.000+10:00

Hi Alpem

Widgets are becoming extremely popular and are a highly effective way of getting your brand message across. The key is to have something that your target audience will actually want to interact with.

Take for example Moonlight Cinema's campaign over summer. They decided to push the session times to users on their desktops via a downloadable widget, but also it then enable Moolight to send their own marketing message at the right time. You can download it at http://www.moonlight.com.au/widget.php?location=Sydney

Google also now has advertising that is not a passive message but allows interaction, whether it be checking flight times within the ad, room availability or otherwise.

The key is to create advertising that is not interruptive, but actually forms part of a quality user experience.

This is really interesting for me as a small busin...

2008-05-30T22:41:00.000+10:00

This is really interesting for me as a small business owner who is about to embark on my first marketing/advertising campaign for my business, it would be great if you could post some more examples :-)

Yes you are right. Great brands don't need SEO bec...

2008-05-29T12:14:00.000+10:00

Yes you are right. Great brands don't need SEO because they can afford huge Above the Line spend to drive sales.

But it's the smaller, less well known brands that do! And the smaller the org, the less time they have to self-educate and get themselves a "google 101" SEO qualification. They should be focussing on their core business - and that's where experts can help.

As someone that manages a less well known brand, SEO has been extremely important for us in driving sales and traffic that we don't get through television or other advertising like our major competitors.

And I work in open partnership with my web developers where there is sharing rather than "hoarding" of SEO intelligence. Not all agencies are like the ones you cite.