Social Media Use by Australia's Best Brands 2009

It's pretty clear that brands are getting into social media. This report published by Burson-Marsteller looked to identify how top Australian companies are using key social media platforms to communicate and engage directly with stakeholders, in particular via Twitter, Facebook and Blogging. This is a good look at what's being done in the social media arena by 20 companies as chosen by Interbrand in its 'Australia's Best Brands Report' for 2009. I think most notable is that these companies are favoring Twitter and Facebook over blogging as their preferred channels.