Every day there are new opportunities to slip in a cute smart idea. Here is one I found today on a blog I frequent, I Believe in Advertising. The campaign attempts to demystify the idea that Malaysia Airlines are expensive.
Smart ideas earn respect for your brand which translates to a good product. Brands who go the extra mile and appreciate peoples desire to think for them selves and not be force fed will goa long way... that and being able to tickle ones funny-bone! :)
Link: http://www.ibelieveinadv.com/2008/11/golden-holidays-diving-rock-climbing-snowboarding/
Via: http://www.ibelieveinadv.com/
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