I read an article today on Mashable which reported on U.S.A. video content that Google/Youtube, though it remains the top video site with more that 1 million hits a day, may have some competition! The figures for people watching video through alternative video content channels were recently released by ConScore with Hulu (U.S.A. only) and Facebook receiving phenomenal double figure percent increases in hits.
Imagine what would happen to Hulu if they opened their content world wide rather than being a U.S.A. only site! As for Facebook, its not even a video based website and these figures prove social video will be the next big thing. Uploading directly to Facebook is easier because people want to share media and if a friend sends you a video you are likely to watch it because it from a known source.
It would be interesting to see how these figures compare to broadcast networks these days. Has online overtaken Television? If it hasn't I'd be surprised and imagine it won't be long until it does.
For more information read the full article here:
http://mashable.com/2009/11/25/hulu-facebook-video-stats/
Original source from ComScore:
http://www.comscore.com/Press_Events/Press_Releases/2009/11/Hulu_Delivers_Record_856_Million_U.S._Video_Views
Subscribe to:
Post Comments (Atom)
Posts
3 comments:
Online video is a growth area, there is no question.
However those stats do not take into account most of those "views" actually terminate before the entire clip has been shown.
Contrast to this, the average number of hours people spend watching TV is also on the increase.
Stats from iPlayer in the UK show similarly high view figures, however when you divide this down by the potential audience, take into consideration the number of aborted views these figures pale against traditional TV audience / hours of viewing,
This year alone in the UK 65 programmes have delivered audience figures of over 10 million, one in particular delivering 19.2 million [source media guardian international TV festival]
Video via PC is going to grow no doubt, peoples habits and methods will change - but signal the end of TV...... not just yet.
This is true and highlights the age old problem of tracking stats based on trends. I used to always be amazed that the whole Television industry was based on approximate numbers... there's no way of know exact and accurate figures of viewers with Television. Who is to say someone is watching the video or Television show and not speaking on the phone or making dinner? And yes the amount of people who don't watch for the whole duration should be included, good point! I don't see this as the end of Television just a restructure. People want to watch what they want when they want. Also on the topic of duration of video watched online I was stunned to find out that the average duration was 10.8 hours! That is a lot!
Very nice.......I'm sure it will help many people.....
online marketing
Post a Comment