iPhone skewered towards women

I knew there was a reason why I kept my macho Nokia 6120 Classic. According to the latest figures, up to 70% of iPhone owners are women which came as a bit of a surprise.

Theories abound about why this is so. Being a mere male I wouldn't even want to guess at the complex female rationale.

But I do know that Apple would be wise to make sure their marketing strategies are more female friendly. So avoid the tech and spec talk. Instead focus on how the iPhone will help give people more love, time and happiness in their lives. Wouldn't hurt to even picture the iPhone with people using it to express the correct emotional content

http://www.news.com.au/story/0,,24724169-2,00.html