Barack Obama's victory in the recent US elections was a milestone in history on many levels. This includes what I believe is a validation of the importance of digital marketing strategy.The figures are staggering. The Barack campaign managed to attract more donors to his campaign than what the Democratic or Republican party did across the whole of the US.
His campaign team showed a great understanding in the online space. It's almost unforeseeable that any leader of the US in the future could get into office without integrating internet marketing with other established marketing mediums to the extent that the Obama campaign has.
Online marketing has come of age. It is well and true mainstream.
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